The expert view on Google's latest warning to bloggers

SEW | Daily Mar 15, 2016 On SEW today, Graham Charlton interviews SEO and content experts about what they think of Google's latest announcement, which threatens bloggers with penalties if they don't 'nofollow' links to freebies given to them by brands. Today's Top Story Google asks bloggers to nofollow links for free gifts: expert view Google's advice is for bloggers to nofollow any links that they add to products they've received as 'these links didn't come about organically'. It may sound simple enough, but it raises a number of issues. by Graham Charlton Content Five tips to achieve content marketing success Content marketing has seen an impressive growth during the past few years and this has made an increasing number of brands examine the best tactics to invest in content and boost sales. Read more by Tereza Litsa SEO A couple of time-saving keyword optimization techniques for you to try If there's one thing that almost all of us can agree on, it's that no matter what changes in the world of digital marketing, there is one constant... there's not enough time in the day. Read more by Josh McCoy Rob Kerry on the future of search: 2016 and beyond At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently developing, and what the future may hold in 2016 and beyond. Read more by Rebecca Sentance 10 remarketing facts that will supercharge your PPC strategy Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. Read more by Larry Kim More News Seth Godin on titles, transformation and Trump The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat. Read more by Mike O'Brien Seven of the most interesting SEM news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. Read more by Christopher Ratcliff How brands are missing out by not allowing app indexing A new study suggests that only 20% of iOS apps and 30% of Android apps are able to support app indexing. Read more by Christopher Ratcliff Latest White Papers The Click-to-Call Playbook for Paid Search The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book