Penguin 4.0 is coming soon. What can you do in the meantime?

SEW | Daily Mar 1, 2016 Penguin 3.0 hit 12 billion search queries after its launch in 2014. Here's what to expect from 2016's update and how you can best prepare for it. Today's Top Story The Penguin in the room: what to do until Google rolls out its latest update Google is supposedly going to roll Penguin 4.0 out in the imminent future. The SEO world still waits with bated breath... by Adam Stetzer Content Why companies create content – part two: to gauge public opinion Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the people you're trying to sell to. Read more by Danny Chadburn SEO What is HTTP/2 and why should we care? The web is about to get faster, with the introduction of the latest version of the HTTP protocol: HTTP/2. Read more by Tereza Litsa Say goodbye to Google: 14 alternative search engines Well it's been a big week for search, I think we can all agree. Read more by Christopher Ratcliff Why accessibility is key for search and visibility If you're involved with SEO, you've no doubt thought about all sorts of ways and means to boost your site in the search rankings. But if your site isn't web accessible, your efforts will be in vain for 1/5 of your potential visitors. Read more by Rebecca Sentance Stop thinking about long-tail keywords and start focusing on searcher intent Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Read more by Kevin Gamache More News Six of the most interesting SEM news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. Read more by Christopher Ratcliff Latest White Papers The Click-to-Call Playbook for Paid Search The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book