AdWords Smart Goals: not a smart move for advertisers?

SEW | Daily Feb 10, 2016 On SEW today, Pauline Jakober discusses AdWords Smart Goals and argues for and against (mainly against) whether it offers any real value to advertisers. Today's Top Story AdWords Smart Goals: not a smart move for advertisers Let's look a little closer at what I believe the issues to be with AdWords' new offering, and I'll end on a positive note by highlighting something interesting that Smart Goals is doing. by Pauline Jakober Mobile Formulating a go-to-market strategy for your mobile site or app Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read more by Andy Favell PPC Bidding for top position on a SERP: what does it get you? Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. ... Read more by Jason Tabeling SEO Who really won the Super Bowl? A consumer search investigation Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. Read more by Ben Rotundo Why your current SEO approach isn't enough Reporting live from Connect, our two-day search event in Miami, here's the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Read more by Christopher Ratcliff Social WordStream's Larry Kim on how paid social ads can become your 'unicorns' Reporting live from Connect, our two-day search event in Miami, here's the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Read more by Christopher Ratcliff More News 50 most insightful takeaways from #ConnectSEW 2016 We're back from Miami now, filled to the brim with ideas, enthusiasm and inspiration. Read more by Christopher Ratcliff Five of the most interesting search news stories of the week While our editor Christopher is busy sunning himself in Miami at SEW Connect, I'm left with the task of this week's round-up of SEM news. Read more by Graham Charlton Upcoming Events ClickZ Live New York 2016 April 11-13, 2016 ClickZ Live Jakarta 2016 April 27-28, 2016 Shift London 2016 May 24-25, 2016 Latest White Papers The Click-to-Call Playbook for Paid Search The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book