Seven excellent tips for successful Gmail Ads

SEW | Daily Feb 19, 2016 Today on SEW, our resident PPC expert Larry Kim provides his seven recommendations for cracking the Gmail Ads code. Today's Top Story Seven excellent tips for making the most of Gmail Ads Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. by Larry Kim SEO Which US sites gained the highest Google visibility in 2015? We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it's time to cross the pond to see which US sites did the best last year. Read more by Christopher Ratcliff Search engine bias: an analysis from the index In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? Read more by Gerald Murphy How to optimize images for SEO There are many ways to make your articles easier to read on the web - lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West's mood swings - but one of the key ways to make your content look attractive is by using... Read more by Christopher Ratcliff Social 11 reasons why your Facebook ad measurement is messed up A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. Read more by Chris Lake More News Kelvin Newman on the major search trends of 2016 [podcast] Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report. Read more by Christopher Ratcliff AdWords: six simple techniques to save you money We are all constantly trying to squeeze as much as we can from our AdWords budgets and we never seem to quite have enough. Read more by Stephen Reynolds Latest White Papers The Click-to-Call Playbook for Paid Search The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book