Eight most interesting SEM news stories of last week

SEW | Daily Feb 16, 2016 It's been a bumper week for SEM news, full of search data, stats on mobile shopping use and a rollercoaster-ride of social channel improvements. Some great, some terrible... Today's Top Story Eight of the most interesting SEM news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. by Christopher Ratcliff Analytics Fixing 404 Error Pages with Google Analytics There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. Read more by Peter O'Neill PPC 29 super useful PPC tools you need to try this year Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on. Read more by Larry Kim SEO How to capitalize on Voice Search and the death of the keyboard Once upon a time, search engines took marketers by storm, as many of the top brands struggled to stay ahead of the digital world, first came search engines, then came social media, now we have a mobile and voice search experience. Read more by Asim Ahmed Social How LEGO's #Kronkiwongi campaign drove customer engagement Last week the SEW team were at Connect, our two-day search event in Miami. Here's the third in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Read more by Christopher Ratcliff More News Introducing Shift, our brand new London event, 24-25 May All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Broadgate, London on 24 – 25 May 2016. Read more by Christopher Ratcliff Latest White Papers The Click-to-Call Playbook for Paid Search The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book