How paid social ads can become your 'unicorns'

SEW | Daily Feb 8, 2016 Yep, you read that correctly. Today on SEW we have excellent advice from WordStream's Larry Kim on how to successfully use paid social ads. The key is to pick the right post, one that's rare and magical... you know... like a unicorn. You'll get the idea. Today's Top Story WordStream's Larry Kim on how paid social ads can become your 'unicorns' Reporting live from Connect, our two-day search event in Miami, here's the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. by Christopher Ratcliff Analytics An absolute beginner's guide to setting up Google Analytics for your website This article was originally published on our sister site ClickZ, but it's so helpful we thought we'd share it here too. Read more by Yuyu Chen Content 25 useful metrics for content marketing success Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? Read more by Graham Charlton Mobile Formulating a go-to-market strategy for your mobile site or app Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read more by Andy Favell SEO Why your current SEO approach isn't enough Reporting live from Connect, our two-day search event in Miami, here's the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Read more by Christopher Ratcliff Which UK sites lost Google visibility in 2015? We recently looked at the UK sites which made the biggest SEO gains in 2015, and now it's time to look at the 'losers'. ... Read more by Graham Charlton More News Five of the most interesting search news stories of the week While our editor Christopher is busy sunning himself in Miami at SEW Connect, I'm left with the task of this week's round-up of SEM news. Read more by Graham Charlton Upcoming Events ClickZ Live New York 2016 April 11-13, 2016 ClickZ Live Jakarta 2016 April 27-28, 2016 Shift London 2016 May 24-25, 2016 Latest White Papers The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience The Ecommerce Marketing Landcape 2016 Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book