An investigation into search engine bias

SEW | Daily Feb 18, 2016 Today on SEW, our resident information retrieval expert Gerald Murphy investigates the possibilities of search engine bias and the unfair skewing of results from an index perspective. Today's Top Story Search engine bias: an analysis from the index In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? by Gerald Murphy Analytics Fixing 404 Error Pages with Google Analytics There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. Read more by Peter O'Neill SEO Which US sites gained the highest Google visibility in 2015? We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it's time to cross the pond to see which US sites did the best last year. Read more by Christopher Ratcliff How to optimize images for SEO There are many ways to make your articles easier to read on the web - lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West's mood swings - but one of the key ways to make your content look attractive is by using... Read more by Christopher Ratcliff How to capitalize on Voice Search and the death of the keyboard Once upon a time, search engines took marketers by storm, as many of the top brands struggled to stay ahead of the digital world, first came search engines, then came social media, now we have a mobile and voice search experience. Read more by Asim Ahmed Social 11 reasons why your Facebook ad measurement is messed up A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. Read more by Chris Lake Latest White Papers The Click-to-Call Playbook for Paid Search The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book