Content marketing: understanding its role, value and ROI

SEW | Daily Feb 2, 2016 According to ClickZ's 2016 Digital Trends Report, Content Marketing was reported as one of the most significant trends for brands heading into 2016. Let's take a deeper look at its role within your organisation. Today's Top Story Content marketing: understanding its role, value and ROI Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing. by Jim Yu Industry 12 fascinating SEM related stats from January 2016 As it's now February, let's take a look back at January's most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year. Read more by Christopher Ratcliff 10 reasons why you should definitely come to Connect Please excuse the rather self-serving article, but we are running a new search event called Connect on 4th & 5th February that we're very proud of and we think you should come. Read more by Christopher Ratcliff 18 expert quotes from ClickZ's Digital Trends 2016 Report Our sister site ClickZ has launched its first Intelligence report of 2016 and it's a firecracker. Read more by Christopher Ratcliff SEO Are SEOs focusing on the wrong target? I've spent a considerable amount of my life in the SEO world. But I'm here to say that our discipline is led by a false premise. We're all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here). Read more by Dave Lloyd More News Five of the most interesting SEM news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. Read more by Christopher Ratcliff Upcoming Events [clickz_event_feed url='http://www.incisive-events.com/xml/corporate_market/online_marketing' limit=3][/clickz_event_feed] [event_title] [event_date] Latest White Papers [clickz_whitepapers_feed url='http://www.clickzintel.com/latestwhitepapers' limit=3][/clickz_whitepapers_feed] [whitepaper_title] Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book