Fixing 404 error pages with Google Analytics

SEW | Daily Feb 12, 2016 On SEW today, Peter O' Neill walks you through an updated guide to fixing 404 error pages in GA. Today's Top Story Fixing 404 Error Pages with Google Analytics There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages, but many of these blog posts are due an update. by Peter O'Neill PPC 29 super useful PPC tools you need to try this year Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on. Read more by Larry Kim AdWords Smart Goals: not a smart move for advertisers If I told you that your company could automate your paid search advertising bids based on the conversion data of thousands of other businesses, but not your own data, would you tell me to take a hike? Read more by Pauline Jakober Bidding for top position on a SERP: what does it get you? Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. ... Read more by Jason Tabeling SEO How to capitalize on Voice Search and the death of the keyboard Once upon a time, search engines took marketers by storm, as many of the top brands struggled to stay ahead of the digital world, first came search engines, then came social media, now we have a mobile and voice search experience. Read more by Asim Ahmed Who really won the Super Bowl? A consumer search investigation Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. Read more by Ben Rotundo Social How LEGO's #Kronkiwongi campaign drove customer engagement Last week the SEW team were at Connect, our two-day search event in Miami. Here's the third in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Read more by Christopher Ratcliff WordStream's Larry Kim on how paid social ads can become your 'unicorns' Reporting live from Connect, our two-day search event in Miami, here's the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Read more by Christopher Ratcliff More News Ad viewability "should not be a KPI", according to study A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI. Read more by Chris Lake Latest White Papers The Click-to-Call Playbook for Paid Search The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book