Why searcher intent is more important than long-tail keywords

SEW | Daily Feb 25, 2016 Today on SEW, Kevin Gamache looks at the reasons why we should focus on user intent, instead of the traditional long-tail keywords. Today's Top Story Stop thinking about long-tail keywords and start focusing on searcher intent Long-tail keywords have certainly received a heck of a lot of recognition for their value to marketers, but perhaps their time is up. by Kevin Gamache Content Why companies create content – part two: to gauge public opinion Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the people you're trying to sell to. Read more by Danny Chadburn Mobile Evolution of call tracking in a mobile first world *Sponsored content in collaboration with Marchex. Views expressed in this article are those of the guest author and do not necessarily reflect Search Engine Watch's opinions. Read more by Kevin Lee PPC Google kills Right Hand Side Ads: what does this mean for marketers and users? As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. ... Read more by Christopher Ratcliff SEO Google has launched Accelerated Mobile Pages Welcome to a speedier mobile web. Read more by Christopher Ratcliff What does Google's Accelerated Mobile Pages (AMP) mean for marketers? Google's Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google's stated goal of a "better, faster mobile internet."... Read more by Rebecca Sentance Social Six unusual steps for a successful Twitter lead generation campaign Do you want more qualified leads? Read more by Larry Kim More News Google to close its financial comparison service Google is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. ... Read more by Graham Charlton Latest White Papers The Click-to-Call Playbook for Paid Search The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book