17 things Twitter should do to transform its fortunes

SEW | Daily Jan 27, 2016 Today on SEW, Chris Lake envisages 17 different ways the beleaguered social media network can put things right and evolve a platform we love. Today’s Top Story The 17 things Twitter should do to transform its fortunes Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth and underwhelming results all negatively affecting its share price. by Chris Lake Industry Seven of the most interesting SEM news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. Read more by Christopher Ratcliff SEO How hub pages and internal links are paying off for Mail Online Combining hub pages for key topics and keywords with well-planned internal linking can be a very effective SEO strategy. Read more by Graham Charlton How to use Facebook's new Audience Optimization Targeting This article was originally published on our sister site ClickZ, but it's so helpful we thought we'd share it here too. Read more by Matt Owen SEO basics: 22 essentials you need for optimizing your site Here we'll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. Read more by Christopher Ratcliff Social The hidden social media dangers for all businesses Everyone is telling you to use social media – but who's telling you to be careful? Read more by Roger Rogerson More News Announcing the winners of our Connect contest! Last week we ran a contest on Twitter and Facebook in order to giveaway a bunch of free tickets to our new search event Connect, taking place in Miami next week on 4-5 February. Read more by Christopher Ratcliff Upcoming Events Connect by SEW, Miami February 4-5, 2016 ClickZ Live New York 2016 April 11-13, 2016 ClickZ Live Jakarta 2016 April 27-28, 2016 Latest White Papers The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience The Ecommerce Marketing Landcape 2016 Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book