Does native advertising really work?

SEW | Daily January 15, 2016 Does native advertising really work? I’ll lay out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise in trying to dispel my own confirmation bias. Competition time: win tickets to Connect, our two day search event Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami. What do you need to know about 'responsive content marketing'? Content itself will soon be responsive . Text will actually change depending upon the device. Content will adjust automatically just as a responsive website would adjust to the device it is being displayed on. Why companies create content - Part one: to create and change perception There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place. Join SEW at Connect | February 4-5, 2016 Join over 500 fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. Speakers include: Google, OpenTable, Thrillist, Forrester, Elite SEM, Lego, Home Depot & more. Check it out! Five of the most interesting SEM news stories of the week Google integrates Panda into the core ranking algorithm US display ad spend will overtake search ad spend in 2016... wait, what? Should you be paying more attention to DuckDuckGo? International domain structures and SEO: what works best? Three off-the-beaten-path ideas that PPC pros should think about in 2016 Five of the most interesting SEM news stories of the week Q&A: Avinash Kaushik - a Connect sneak preview The importance of relatability in social media marketing The power of evergreen content for SEO Follow SEW Events Connect by SEW, Miami February 4-5, 2016 ClickZ Live Jakarta March 16-17, 2016 ClickZ Live New York April 11-13, 2016 Shift London May 24-25, 2016 More Events Resources The Digital Marketer’s Ultimate Guide to Call Intelligence State of the Mobile Experience The Ecommerce Marketing Landcape 2016 Personalization in Email Marketing: Key Tips for 2016 and Beyond Tag Management Fundamentals for Marketers More Resources

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