Five of the most interesting SEM news stories from last week

SEW | Daily Jan 19, 2016 Today’s Top Story Five of the most interesting SEM news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. by Christopher Ratcliff Content Does native advertising really work? I’ll set out my stall straight away, I don’t particularly like native advertising.  Read more by Christopher Ratcliff What do you need to know about ‘responsive content marketing’? When content marries with mobile, mobile will truly excel.  Read more by Gerald Murphy Why companies create content – Part one: to create and change perception There’s a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place. Read more by Danny Chadburn Industry Competition time: win tickets to Connect, our two day search event As you’ll hopefully already be aware, Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami. Read more by Christopher Ratcliff PPC US display ad spend will overtake search ad spend in 2016… wait, what? In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in the US for the first time ever.  Read more by Christopher Ratcliff SEO Google integrates Panda into the core ranking algorithm You may have followed the various murmurings on Twitter and beyond about a possible algorithm update from Google. Certainly the data seemed to suggest that something was happening. Read more by Chris Lake International domain structures and SEO: what works best? Businesses with multiple websites across different countries have a number of decisions to make on how they structure their various sites.  Read more by Graham Charlton Upcoming Events Connect by SEW, Miami February 4-5, 2016 ClickZ Live Jakarta 2016 March 16-17, 2016 ClickZ Live New York 2016 April 11-13, 2016 Latest White Papers The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience The Ecommerce Marketing Landcape 2016 Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book