How to plan and create evergreen content

SEW | Daily Jan 21, 2016 Graham Charlton follows up his recent post on the power of evergreen content, with a guide to planning and creating the types of content that will bring in long-term traffic. Today’s Top Story How to plan and create evergreen content Last week I looked at the potential of evergreen content for SEO purposes. This time I’ll look at how to plan and create content, where to find ideas, and the different formats you can use. by Graham Charlton Analytics Introducing a new real-time marketing metric: 'EvE' (effort vs engagement) Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need new metrics to help speed up our reaction times. Read more by Chris Lake Content Does native advertising really work? I’ll set out my stall straight away, I don’t particularly like native advertising.  Read more by Christopher Ratcliff What do you need to know about ‘responsive content marketing’? When content marries with mobile, mobile will truly excel.  Read more by Gerald Murphy SEO Which UK domains gained the highest increase in Google visibility? In a topsy-turvy year for SEM that saw 'mobilegeddon', the rise of machine learning, a shift towards the user experience and the dominance of the Knowledge Graph, let's see who the eventual winners were in 2015. Read more by Christopher Ratcliff Google doubles down on Product Listings Ads with expandable mega layout Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown for any given search query. Read more by Chris Lake International domain structures and SEO: what works best? Businesses with multiple websites across different countries have a number of decisions to make on how they structure their various sites.  Read more by Graham Charlton Upcoming Events Connect by SEW, Miami February 4-5, 2016 ClickZ Live Jakarta 2016 March 16-17, 2016 ClickZ Live New York 2016 April 11-13, 2016 Latest White Papers The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience The Ecommerce Marketing Landcape 2016 Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book