Seven of the most interesting SEW news stories from last week

SEW | Daily Jan 25, 2016 Catch up on all the most vital SEM related news from last week that’s definitely worth paying attention to if you missed it, otherwise you’ll never find out the tenuous time-frame given for the Penguin update. Today’s Top Story Seven of the most interesting SEM news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. by Christopher Ratcliff Analytics Introducing a new real-time marketing metric: 'EvE' (effort vs engagement) Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need new metrics to help speed up our reaction times. Read more by Chris Lake Content How to plan and create evergreen content Last week I looked at the potential of evergreen content for SEO purposes, showing how it can work over time. … Read more by Graham Charlton SEO SEO basics: 22 essentials you need for optimizing your site Here we'll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. Read more by Christopher Ratcliff Google shows personal data within search results, tests 'recent purchases' feature Earlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some say it's a little bit creepy. I think it's the natural evolution of Google Now. Read more by Chris Lake Which UK domains gained the highest increase in Google visibility? In a topsy-turvy year for SEM that saw 'mobilegeddon', the rise of machine learning, a shift towards the user experience and the dominance of the Knowledge Graph, let's see who the eventual winners were in 2015. Read more by Christopher Ratcliff Google doubles down on Product Listings Ads with expandable mega layout Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown for any given search query. Read more by Chris Lake Upcoming Events Connect by SEW, Miami February 4-5, 2016 ClickZ Live Jakarta 2016 March 16-17, 2016 ClickZ Live New York 2016 April 11-13, 2016 Latest White Papers The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience The Ecommerce Marketing Landcape 2016 Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book