Google integrates Panda into the core ranking algorithm

SEW | Daily January 13, 2016 Google integrates Panda into the core ranking algorithm Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before. Should you be paying more attention to DuckDuckGo? I took a look at some of our own client’s data points to see how this search engine was performing and provide my own point of view. US display ad spend will overtake search ad spend in 2016... wait, what? In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in the US for the first time ever. International domain structures and SEO: what works best? Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites. Three off-the-beaten-path ideas that PPC pros should think about in 2016 Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey – even though they’re a little off the beaten path. Join SEW at Connect | February 4-5, 2016 Join over 500 fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. Speakers include: Google, OpenTable, Thrillist, Forrester, Elite SEM, Lego, Home Depot & more. Check it out! What do you need to know about 'responsive content marketing'? Why companies create content - Part one: to create and change perception Five of the most interesting SEM news stories of the week Q&A: Avinash Kaushik - a Connect sneak preview The importance of relatability in social media marketing The power of evergreen content for SEO What do you need to know about Voice Search? Twitter’s mooted 10,000 character tweet limit reflects its personality crisis Why do brands pay lip service to social media? Four simple paid search resolutions for 2016 Follow SEW Events Connect by SEW, Miami February 4-5, 2016 ClickZ Live Jakarta March 16-17, 2016 ClickZ Live New York April 11-13, 2016 ClickZ Live London Spring 2016 More Events Resources State of the Mobile Experience The Ecommerce Marketing Landcape 2016 Personalization in Email Marketing: Key Tips for 2016 and Beyond Tag Management Fundamentals for Marketers Boosting Marketing Agility with Enterprise Data & Tag Management More Resources

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