Introducing a new real-time marketing metric: EvE

SEW | Daily Jan 20, 2016 Today on SEW, Chris Lake reveals a brand new performance measuring metric: effort vs engagement (EvE). This will help improve your agility, speed up your reaction times and ultimately give you "more bang for your buck." Today’s Top Story Introducing a new real-time marketing metric: 'EvE' (effort vs engagement) by Chris Lake Content Does native advertising really work? I’ll set out my stall straight away, I don’t particularly like native advertising.  Read more by Christopher Ratcliff What do you need to know about ‘responsive content marketing’? When content marries with mobile, mobile will truly excel.  Read more by Gerald Murphy Why companies create content – Part one: to create and change perception There’s a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place. Read more by Danny Chadburn Industry Five of the most interesting SEM news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. Read more by Christopher Ratcliff Should you be paying more attention to DuckDuckGo? The Goliath in any industry will always have their version of David. Sometimes they may have more than one.   Read more by Jason Tabeling PPC Three off-the-beaten-path ideas that PPC pros should think about in 2016 Okay, I get it. You’ve read all the recaps, trends and goal post articles you can handle on paid search these past few weeks. Read more by Pauline Jakober Upcoming Events Connect by SEW, Miami February 4-5, 2016 ClickZ Live Jakarta 2016 March 16-17, 2016 ClickZ Live New York 2016 April 11-13, 2016 Latest White Papers The Digital Marketer's Ultimate Guide to Call Intelligence State of the Mobile Experience The Ecommerce Marketing Landcape 2016 Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book