What do you need to know about 'responsive content marketing'?

SEW | Daily January 14, 2016 What do you need to know about 'responsive content marketing'? Content itself will soon be responsive . Text will actually change depending upon the device. Content will adjust automatically just as a responsive website would adjust to the device it is being displayed on. Why companies create content - Part one: to create and change perception There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place. Google integrates Panda into the core ranking algorithm Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before. Should you be paying more attention to DuckDuckGo? I took a look at some of our own client’s data points to see how this search engine was performing and provide my own point of view. US display ad spend will overtake search ad spend in 2016... wait, what? In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in the US for the first time ever. Join SEW at Connect | February 4-5, 2016 Join over 500 fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. Speakers include: Google, OpenTable, Thrillist, Forrester, Elite SEM, Lego, Home Depot & more. Check it out! Does native advertising really work? Competition time: win tickets to Connect, our two day search event International domain structures and SEO: what works best? Three off-the-beaten-path ideas that PPC pros should think about in 2016 Five of the most interesting SEM news stories of the week Q&A: Avinash Kaushik - a Connect sneak preview The importance of relatability in social media marketing The power of evergreen content for SEO What do you need to know about Voice Search? Twitter’s mooted 10,000 character tweet limit reflects its personality crisis Follow SEW Events Connect by SEW, Miami February 4-5, 2016 ClickZ Live Jakarta March 16-17, 2016 ClickZ Live New York April 11-13, 2016 ClickZ Live London Spring 2016 More Events Resources State of the Mobile Experience The Ecommerce Marketing Landcape 2016 Personalization in Email Marketing: Key Tips for 2016 and Beyond Tag Management Fundamentals for Marketers Boosting Marketing Agility with Enterprise Data & Tag Management More Resources

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