Why do brands pay lip service to social media? I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that they’re not very responsive at all, with retailers among the worst offenders.
Join SEW at Connect | February 4-5, 2016 Join over 500 fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. Speakers include: Google, OpenTable, Thrillist, Forrester, Elite SEM, Lego, Home Depot & more. Check it out!
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