A handy guide to content marketing for mobile

SEW | Daily Jun 14, 2016 On SEW today, Gerald Murphy takes a look at the changing face of content marketing specifically for mobile, taking into account different formats, micro-moments, social and voice search. Today's Top Story A handy guide to content marketing for mobile A responsive website is not a mobile strategy. by Gerald Murphy Mobile Why and how to comprehensively test the mobile usability of your site Testing with Google's mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Read more by Andy Favell PPC Eight most important PPC tips for online retail With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. Read more by Mark Haupt More News Apple to introduce search ads to its App Store In what seems like a stark contrast to Apple's backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the... Read more by Tim Villanueva Web users think most outbound links are commercial [study] The majority of links are considered to be commercial in nature, according to new research. Read more by Chris Lake Four of the most interesting search marketing news stories of the week It's Friday, so welcome to our weekly round up of search marketing and related news. ... Read more by Graham Charlton Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book