eMarketer Daily - Week in Review

June 5, 2016

Week's Top Articles

Subscription Video-on-Demand Revenues in Asia-Pacific Set to Soar

Tracking the Growth of Vietnam's Ecommerce Sector

In China, Many See an Increase in Value of Loyalty Programs

What Concerns Advertisers About Digital Media Buying?

Female Instagram Users in Japan Are Active, Engaged

Interview of the Week
Using First-Party Data to Boost Targeting, Content Optimization and Attribution Across Multichannel Marketing Efforts

As the chief product officer at LiveRamp, now owned by Acxiom, Anneka Gupta is a primary decision-maker for all strategic and product enhancements made at the data onboarding services firm. She recently spoke with eMarketer about how marketers are activating their data for multichannel marketing today, and how such activation is proving critical for a variety of tactics including targeting, content optimization and measurement.

Full Interview »

Anneka Gupta
Chief Product Officer
LiveRamp

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Chart of the Week

eMarketer Webinar: Mcommerce Trends for 2016

Are you taking advantage of larger screens, smoother buying experiences, better mobile search and context-driven discovery to optimize the shopping experience for your mobile consumers? Register for our complimentary webinar to learn the top mcommerce trends you need to know for 2016. Reserve my seat.

CPG Advertisers to Spend Nearly $6 Billion on Digital Advertising This Year

Most Small Businesses Are Discovered Online First

Interactive Content Commands Content Marketing, Paid Social Channels

Podcast: Upfronts, Newfronts and Live Video (Oh My)

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