Three tips on cross channel marketing to improve the customer journey

SEW | Daily Jun 23, 2016 ClickZ Intelligence has just published its Future of the Retail Customer Journey report, in which we highlight how the traditionally linear customer journey has now changed to one that is much more dynamic due to an explosion of digital channels. Here we present three tips from the report on how you can learn from this. Today's Top Story Cross channel marketing: three tips from our customer journey report One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies. by Andrew Warren-Payne Sponsored Shift San Francisco – Aug 30-31 Hosted by Search Engine Watch & ClickZ, Shift brings together leading digital disruptors and business leaders to discuss how to harness, grow, evolve and protect your business by tackling digital disruption head on. Super Saver Rates end on Friday, June 24. Register Now SEO How to improve your CTR using Google Search Console Last month I wrote a comprehensive guide on how to use Google Search Console, covering every aspect of what is essentially a giant toolshed full of useful stuff for all webmasters to use. Read more by Christopher Ratcliff Social Why are we so bad at social media customer service? While social media marketing campaigns have always grabbed the lion's share of the headlines, customer service is the area where the real battles for market dominance are being waged. Read more by Matt Owen Just because they're sharing, it doesn't mean they're reading If you're visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too. ... Read more by Christopher Ratcliff More News Facebook is testing a new way to make damn sure your friends see your posts Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of sausage dogs. But first, a little story... Read more by Christopher Ratcliff EU referendum and brexit betting: who's winning in organic search? With the referendum on Britain's membership of the EU coming up this week, there has obviously been a lot of debate online. ... Read more by Graham Charlton The state of influencer marketing in 2016 Before Vine's popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown? Read more by Mike O'Brien Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book