Just because they're sharing, it doesn't mean they're reading

SEW | Daily Jun 21, 2016 Today on SEW, our editor Christopher Ratcliff takes a look at new research revealing that 6 out of 10 people who share an article on social, haven't actually clicked through to read it. Surprised? Depressed? Let's work through these complicated emotions together... Today's Top Story Just because they're sharing, it doesn't mean they're reading If you're visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only share an article but actually read it too. by Christopher Ratcliff Sponsored Shift San Francisco – Aug 30-31 Hosted by Search Engine Watch & ClickZ, Shift brings together leading digital disruptors and business leaders to discuss how to harness, grow, evolve and protect your business by tackling digital disruption head on. Super Saver Rates end on Friday, June 24. Register Now Content Should publishers and content marketers be playing the platform game? The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining control over their own outlets and what they posted. Read more by Rebecca Sentance Why your audiences are so important No, it's not a misspelling or a typo – I did say audiences, plural! Read more by Roger Rogerson 15 data visualisation tools to help you present ideas effectively The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with. Read more by Christopher Ratcliff Industry Five ways to improve the retail customer journey online and in store The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. Read more by Christopher Ratcliff Local How to optimize your contact page for better conversions Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. Read more by Ann Smarty PPC Everything you need to know about AdWords' store visit conversions Ecommerce sales came to more than $341 billion in 2015. That's huge. But amazingly, 90% of sales still happen in stores, not online, according to Google. Read more by Larry Kim Are remarketing lists for search ads (RLSA) the future of PPC? Paid search is a pretty awesome channel, but it's not without its challenges. Read more by Larry Kim Social How brands are using data visualisation in social campaigns In this post, I'll look at how brands are making the most of data visualization and data-informed product design to bring out data's creative side. Read more by Andreas Krasser More News Why technical SEO is so much more than just 'make-up' Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy. ... Read more by Max Holloway Why retail needs to prepare for digital transformation Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? Read more by Rebecca Sentance Five of the most interesting search marketing news stories of the week It's Friday once again, and time for a round-up from the world of search marketing. Read more by Graham Charlton Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book