eMarketer Daily - Younger Adults Make Almost All Mobile Payments in China

Users ages 21 to 29 in China account for more than two-fifths of all mobile payment users in the country, and along with users in their 30s make up the vast majority of the mobile payment user base in China.

June 16, 2016  Send to a friend Younger Adults Make Almost All Mobile Payments in China Users ages 21 to 29 account for more than two-fifths of all mobile payment users in China, and along with users in their 30s make up the vast majority of the mobile payment user base in the country. Read Article eMarketer Podcast: Behind the Numbers In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week's topics include dads and the sharing economy. Listen now. Many US Marketers Are in the Dark About Traffic Sourcing Sometimes publishers realize they won't fulfill an audience requirement and resort to purchasing traffic from third parties. It's a concept that has many US marketers scratching their heads. According to research, more than a third say they aren't familiar with sourced traffic. Read Article eMarketer Webinar: Predictive Marketing and Analytics Many companies are moving toward predictive marketing and reaping the benefits. Are you up to speed for your business? Register for eMarketer's complimentary webinar to learn what marketers are doing with predictive models and what the ROI can look like. Reserve my seat. How Frequently Are Listeners Tuning In to Podcasts? Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month. Read Article  For corporate subscribers Skinny Bundles Add to an Already Complex US Video Landscape At the Digital Content NewFronts in May 2016, Hulu confirmed long-rumored plans to join the growing list of content providers in the US launching so-called "skinny bundles"—streamlined packages of live TV channels delivered via the internet for a price below a full pay TV subscription. That announcement, coupled with widespread industry speculation that YouTube will follow a similar path, prompted eMarketer to review the skinny bundles that have been launched over the past 18 months and survey the landscape for over-the-top (OTT) digital video content in general.  For corporate subscribers Marketing in China: No Longer Copycats, Startups Are Now Innovators Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, discusses digital innovations in China and how the country could one day become a global digital technology leader. An interview with: Doug Pearce CEO, Greater China Omnicom Media Group (OMG) Greater China ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.