Five of the most interesting search marketing news stories from last week

SEW | Daily Jun 20, 2016 On SEW today, we have all the latest news from the world of search marketing including changes to App Store search ads, the ability to compare search queries in Search Console, and more ad tests from Google. Today's Top Story Five of the most interesting search marketing news stories of the week by Graham Charlton Sponsored Shift San Francisco – Aug 30-31 Hosted by Search Engine Watch & ClickZ, Shift brings together leading digital disruptors and business leaders to discuss how to harness, grow, and evolve and protect your business by tackling digital disruption head on. Super Saver Rates end on Friday, June 24. Register Now Content Should publishers and content marketers be playing the platform game? The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining control over their own outlets and what they posted. Read more by Rebecca Sentance Why your audiences are so important No, it's not a misspelling or a typo – I did say audiences, plural! Read more by Roger Rogerson Industry Five ways to improve the retail customer journey online and in store The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. Read more by Christopher Ratcliff Social How brands are using data visualisation in social campaigns In this post, I'll look at how brands are making the most of data visualization and data-informed product design to bring out data's creative side. Read more by Andreas Krasser More News Why technical SEO is so much more than just 'make-up' Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy. ... Read more by Max Holloway Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book