Eight most valuable PPC tips for online retail

SEW | Daily Jun 13, 2016 Optimising paid search should be a priority for all retail marketers in 2016. On SEW today, we take a look at some of the most important pay-per-click tips for online retail. Today's Top Story Eight most important PPC tips for online retail With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. by Mark Haupt Mobile Why and how to comprehensively test the mobile usability of your site Testing with Google's mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Read more by Andy Favell SEO Seasonal pages and SEO: who's ready for Euro 2016? Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. ... Read more by Graham Charlton How will the Local Source tag affect SEO? Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local... Read more by Adam Stetzer Social The science behind shareable content In a presentation at CMA's Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. Read more by Rebecca Sentance More News Google beats Apple to become world's most valuable brand Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is back on top. Read more by Mike O'Brien Four of the most interesting search marketing news stories of the week It's Friday, so welcome to our weekly round up of search marketing and related news. ... Read more by Graham Charlton Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book