eMarketer Daily - Week in Review

June 19, 2016

Week's Top Articles

eMarketer to Be Acquired by Axel Springer

China Embraces Cross-Border Ecommerce

Younger Adults Make Almost All Mobile Payments in China

Smartphone Ad Spending Continues to Rise in Japan

B2B Marketing Automation Users Split on Benefits in Japan

Interview of the Week
Marketing in China: No Longer Copycats, Startups Are Now Innovators

Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, spoke to eMarketer about digital innovations in China and how the country could one day become a global digital technology leader.

Full Interview »

Doug Pearce
CEO, Greater China
Omnicom Media Group (OMG) Greater China

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Chart of the Week

eMarketer Podcast: Upfronts, Newfronts and Live Video

In episode 2 of "Behind the Numbers," eMarketer's new podcast, hosts Bryan Yeager and Marcus Johnson are joined by analysts Patricia Orsini and Paul Verna for a wide-ranging discussion of the upfronts and the digital newfronts, and the re-emergence of live, streaming video. Listen now.

US Marketers Plan to Invest More in Loyalty Programs by 2017

B2B Marketers Get More Comfortable with Programmatic

Many US Marketers Are in the Dark About Traffic Sourcing

Young Urban Players Boost China's Mobile Gaming Industry

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