eMarketer Daily - eMarketer to Be Acquired by Axel Springer

On Friday, eMarketer announced that it has entered into a definitive agreement to be acquired by Axel Springer, one of the world's largest digital publishers. We know that Axel Springer's global reach and commitment to digital will enable us to provide even more valuable products and services to our readers.

June 13, 2016  Send to a friend eMarketer to Be Acquired by Axel Springer On Friday, eMarketer announced that it has entered into a definitive agreement to be acquired by Axel Springer, one of the world’s largest digital publishers. We know that Axel Springer’s global reach and commitment to digital will enable us to provide even more valuable products and services to our readers. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Young Urban Players Boost China’s Mobile Gaming Industry Revenues for China’s mobile gaming industry are predicted to reach $10 billion in 2016, a figure that’s been propelled by the popularity of mobile games with young players under the age of 35. Many of these young mobile gamers reside in urban centers like Shanghai, Beijing and Guangzhou, which account for a significant share of the country’s total players. Read Article eMarketer Podcast: Upfronts, Newfronts and Live Video In episode 2 of "Behind the Numbers," eMarketer's new podcast, hosts Bryan Yeager and Marcus Johnson are joined by analysts Patricia Orsini and Paul Verna for a wide-ranging discussion of the upfronts and the digital newfronts, and the re-emergence of live, streaming video. Listen now. B2B Marketers Get More Comfortable with Programmatic Consumer brands aren’t the only advertisers spending more on programmatic these days. Marketers in the B2B sector are also investigating programmatic ad buying as a way to boost their media buying efficiency and improve targeting. Read Article  For corporate subscribers Omnichannel Marketing Causes Companies Massive Marketing Technology Angst Chris Paradysz, co-founder and CEO of PMX Agency, talks about how brands and agencies are dealing with the transition to more integrated multichannel marketing efforts. An interview with: Chris Paradysz Co-Founder and CEO PMX Agency  For corporate subscribers Location Intelligence, H1 2016: Guidance for US Marketers on Consumer Behavior, Data Quality and Mobile Marketing Tactics The use of location services is widespread among adult smartphone users. The location data collected by apps and mobile websites is mostly inaccurate, however. To be successful, marketers need to watch for pitfalls and ask tough questions. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.