Five most interesting search news stories from last week

SEW | Daily Jun 27, 2016 On SEW today, we have all of the most interesting search marketing news from last week that you may have missed, including as many updates from Google as you can stand and some marginally hilarious/depressing social research. Today's Top Story Five most interesting search marketing news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. by Christopher Ratcliff SEO How to speak 'Search Engine' The challenge of how to 'speak' search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could? Read more by Rebecca Sentance Google enters the Artificial Intelligence race with Magenta The words Artificial Intelligence can bring to mind far-fetched, sci-fi ideas and a society where robots have replaced humans. Well, this idea may not be too far off given Google's recent innovations. Read more by Adam Stetzer How to optimise your m-commerce site for search In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop. Read more by Rebecca Sentance Social Why are we so bad at social media customer service? While social media marketing campaigns have always grabbed the lion's share of the headlines, customer service is the area where the real battles for market dominance are being waged. Read more by Matt Owen More News Facebook announces four new mobile ad formats Facebook the most mobile engagement of any platform, seeing more than 1 billion daily mobile users. Read more by Mike O'Brien How to keep the 'person' in 'personalization' without being a creep Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key. ... Read more by Mike O'Brien Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book