eMarketer Daily - Content, Immersiveness Key to VR Success in China

Internet users in China have concerns when it comes to future adoption of virtual reality (VR). For one thing, they don't want it to make them feel sick. But aside from that, they're looking for a lot of immersive content.

June 30, 2016  Send to a friend Content, Immersiveness Key to VR Success in China Internet users in China have concerns when it comes to future adoption of virtual reality (VR). For one thing, they don't want it to make them feel sick. But aside from that, they're looking for a lot of immersive content. Read Article eMarketer Webinar: Immersive Media The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market, giving brands and publishers a powerful, new immersive medium for engaging audiences. Join us as we explore the current state of VR and AR technology and what it could mean for your business. Register here. Facebook News Feed Puts Friends, Family First Facebook has announced your News Feed is about to get less newsy, and instead focus more on your friends and family. While many users do get news from Facebook, research suggests that it's not a primary news source for many—and most agree that friends and family are its main reason for being. Read Article eMarketer Podcast: Multiscreening, Embedded Commerce In episode 3 of "Behind the Numbers," eMarketer's new podcast, we dissect the new eMarketer estimates for time spent with media and for simultaneous media usage. In the second half we discuss "embedded commerce," or ecommerce that is enabled on social and other non-retail oriented platforms. Listen now. Nearly One-Third of the World Will Use Social Networks Regularly This Year Approximately 2.34 billion people, or 32.0% of the global population and 68.3% of internet users, will access a social network regularly in 2016, up 9.2% from 2015. Greater access to the internet, particularly through mobile phones, will drive growth over the coming years. Read Article  For eMarketer PRO subscribers The New Display Ad Tech Stack: A Simple Guide to a Complex Topic Buyers and sellers use a variety of tools to automate digital display advertising. This report details common elements of both buyer and seller ad tech stacks and offers an in-depth look at the mechanics behind programmatic advertising.  For eMarketer PRO subscribers CMO One-to-One: How GrubHub's Marketing Culture Balances Data with Agility GrubHub CMO Barbara Martin Coppola spoke with eMarketer about how the brand balances data with agility. An interview with: Barbara Martin Coppola CMO GrubHub ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.