eMarketer Daily - Homegrown Vendors Push Philippines Smartphone Adoption to New Highs

Demand for smartphones is growing in the Philippines, with shipments of new devices and growth in new users increasing by double digit rates in 2016. As more of the country's consumers shop for smartphones, many are turning to low-cost devices under $100 manufactured by local handset-makers.

June 27, 2016  Send to a friend Homegrown Vendors Push Philippines Smartphone Adoption to New Highs Demand for smartphones is growing in the Philippines, with shipments of new devices and growth in new users increasing by double digit rates in 2016. As more of the country's consumers shop for smartphones, many are turning to low-cost devices under $100 manufactured by local handset-makers. Read Article eMarketer Roundup: Programmatic Marketplace - Download Now This year, over two-thirds of display ad spending will be transacted programmatically. Download eMarketer's latest Roundup for key trends, forecasts and interviews to help all parties in the programmatic ecosystem navigate the increasingly important landscape. Receive my copy. How Popular Is the Sharing Economy? The typical idea of sharing economy services involves apps like Uber and services like Airbnb. But US adults are more likely to use sharing economy or on-demand services to buy used goods online or purchase event tickets than to hail a ride or rent a room. Read Article eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets. US Registered Voters Say They See More Marketing in Support of Clinton Than Trump More US registered voters said they saw marketing messages in support of likely Democratic presidential nominee Hillary Clinton in the past week than they did for presumptive Republican presidential nominee Donald Trump—across media. Read Article  For eMarketer PRO subscribers US Simultaneous Internet, TV Use Still Rising More than eight in 10 US internet users will regularly use the internet while watching television this year, a trend that has become increasingly common. The extent to which consumers split their attention across screens poses new challenges for advertisers and content providers.  For eMarketer PRO subscribers Most Consumers Don't Realize Marketers Are Collecting Data About Them TRUSTe, a privacy compliance consultancy providing technology tools and certification, spoke with eMarketer about how marketers collect and use consumer data while respecting consumers' privacy. An interview with: Dave Deasy Senior Vice President, Marketing TRUSTe ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.