eMarketer Daily - China’s Online Fashion Market Kicks into High Gear

A growing share of China’s shoppers do their research and spending on fashion items online. The country’s shoppers beat out those in Vietnam, Singapore and Hong Kong by a significant margin in their preference for online purchases of fashion items, according to research.

June 8, 2016  Send to a friend China’s Online Fashion Market Kicks into High Gear A growing share of China’s shoppers do their research and spending on fashion items online. The country’s shoppers beat out those in Vietnam, Singapore and Hong Kong by a significant margin in their preference for online purchases of fashion items, according to research. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Snapchat to Grow 27% This Year, Surpassing Rivals In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat. It will grow its user base by double digits, pulling ahead of Twitter and Pinterest in the US for the first time, according to eMarketer’s latest forecast on mobile messaging apps. And the gap will only widen through 2020. Read Article eMarketer Webinar: Mcommerce Trends for 2016 Are you taking advantage of larger screens, smoother buying experiences, better mobile search and context-driven discovery to optimize the shopping experience for your mobile consumers? Register for our complimentary webinar to learn the top mcommerce trends you need to know for 2016. Reserve my seat. US Auto Industry Is in the Middle of Robust Digital Ad Spending Growth Ad spending on paid digital media by the US automotive industry will hit $8.71 billion in 2016, up 17.3% year over year. This figure will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7% from 2015 to 2020. While growth will begin to taper off this year, the industry’s share of US digital spending is expected to rise throughout the forecast period. Read Article  For corporate subscribers eMarketer’s US Sharing Economy Forecast: Growth in Number of Users Gradually Slowing eMarketer estimates that 12.5% of adult internet users in the US will use a sharing economy service in 2016. There has been rapid expansion of these services over the past several years, largely due to the growth of lodging services such as Airbnb and, above all, transportation services such as Uber. But down the line, the bulk of new users will come from other parts of the sharing economy.  For corporate subscribers Facebook Messenger Has Room to Grow as Marketing Platform Tony Valado, vice president of multibrand marketing at 1-800-Flowers, spoke about how the flower delivery company is experimenting with Facebook Messenger for business. An interview with: Tony Valado Vice President, Multibrand Marketing 1-800-Flowers.com ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.