eMarketer Daily - Week in Review

June 26, 2016

Week's Top Articles

In Indonesia, Facebook Remains the Most Popular Social Site

Revenues for Virtual Reality Technology in China Will Surge

In China, Social, Mobile to Compete for Olympics Viewers

In India, Younger Gamers Choose Multiplatform Gaming

US Ad Blocking to Jump by Double Digits This Year

Interview of the Week
Native Advertising and the Content Marketing Revolution

Native advertising and content marketing are terms on many advertisers' and publishers' minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. François-Xavier Préaut, regional director of sales for Southern Europe at Outbrain, talked to eMarketer about the nature and importance of native advertising and the evolution of content marketing.

Full Interview »

François-Xavier Préaut
Regional Director, Sales, Southern Europe
Outbrain

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Chart of the Week

eMarketer Roundup: Programmatic Marketplace - Download Now

This year, over two-thirds of display ad spending will be transacted programmatically. Download eMarketer's latest Roundup for key trends, forecasts and interviews to help all parties in the programmatic ecosystem navigate the increasingly important landscape. Receive my copy.

Digital Video Advertising to Grow at Annual Double-Digit Rates

Marketers Step Up Collaboration with Agency Partners

Why Have Wearable Owners Stopped Using Their Device?

Podcast: Digging into eMarketer's Estimates for Simultaneous Media Usage

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