eMarketer Daily - In China, Social, Mobile to Compete for Olympics Viewers

With the global spectacle of the 2016 Rio Olympic Games looming on many media plans this summer, there's increasing interest from advertisers in understanding how consumers will be watching. This is particularly true in China, where traditional linear television broadcasts compete for viewers' attention.

June 22, 2016  Send to a friend In China, Social, Mobile to Compete for Olympics Viewers With the global spectacle of the 2016 Rio Olympic Games looming on many media plans this summer, there's increasing interest from advertisers in understanding how consumers will be watching. This is particularly true in China, where traditional linear television broadcasts compete for viewers' attention. Read Article eMarketer Podcast: Behind the Numbers In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. Episode one covers dads and the sharing economy. Listen now. US Addressable TV Ad Spending to Double ... Again US spending on addressable TV ads doubled in 2015 and is set to double again this year, eMarketer projects in its first estimates of spending on targeted TV ads delivered on a home-by-home basis via cable and satellite. Still, addressable ads account for just a tiny share of all TV ad spending. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Why Have Wearable Owners Stopped Using Their Device? Wearable device usage may be growing, but according to March 2016 research, some wearable owners have stopped using their device. Limited functionality and use is the biggest reason why. Read Article  For eMarketer PRO subscribers US Hispanic Grocery Buyers Are More Digital than Average Despite the surge in digital grocery services, most US shoppers still buy their groceries the same way they've been doing so for decades: by shopping at a brick-and-mortar store. While this is true even for US Hispanics, who are known for their heavy digital usage, these buyers are more likely than US consumers overall to incorporate digital activities into their grocery shopping activities.  For eMarketer PRO subscribers Smartphone Uptake May Herald the Promise of Omnichannel Retail in India Kumar Rajagopalan, CEO of the Retailers Association of India (RAI), discusses the state of ecommerce in India, and how smartphone penetration is just one piece of the puzzle. An interview with: Kumar Rajagopalan CEO Retailers Association of India (RAI) ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.