eMarketer Daily - Revenues for Virtual Reality Technology in China Will Surge

Virtual-reality-related revenues are rising rapidly in China. According to Analysys International, revenues from VR hardware, software content and other services in China will grow 372.2% in 2016 to reach RMB850.0 million ($136.5 million). They are forecast to increase a further 154.1% in 2017 to pass the RMB2 billion ($321.1 million) mark.

June 20, 2016  Send to a friend Revenues for Virtual Reality Technology in China Will Surge Virtual-reality-related revenues are rising rapidly in China. According to Analysys International, revenues from VR hardware, software content and other services in China will grow 372.2% in 2016 to reach RMB850.0 million ($136.5 million). They are forecast to increase a further 154.1% in 2017 to pass the RMB2 billion ($321.1 million) mark. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Podcast: Digging into eMarketer's Estimates for Simultaneous Media Usage In the latest episode of "Behind the Numbers," we start out by dissecting the new eMarketer estimates for time spent with media and for simultaneous media usage. In part two, we discuss the future (and the present) of "embedded commerce." Listen to Podcast eMarketer Webinar: Predictive Marketing and Analytics Many companies are moving toward predictive marketing and reaping the benefits. Are you up to speed for your business? Register for eMarketer's complimentary webinar to learn what marketers are doing with predictive models and what the ROI can look like. Reserve my seat. Digital Video Advertising to Grow at Annual Double-Digit Rates eMarketer expects US digital video ad spending will see double-digit growth annually through 2020. By contrast, TV ad spending will grow much more modestly, at rates ranging from 2.0% to 2.5%. Still, TV will remain dominant, with total ad spending reaching $77.17 billion in 2020, more than quadruple the $16.69 billion for digital video. Read Article  For corporate subscribers Affluents in Western Europe: How Digital is Shaping their Habits—and How Brands Are Responding Europe's affluent, highly digital consumers are perennial targets for marketers keen to attract their discretionary spending. While digital platforms present challenges for high-end brands, they can also extend the appeal of luxury items.  For corporate subscribers The Changing Path to Purchase: What It Means to Add Mobile to the Mix As mobile usage becomes ubiquitous, the path to purchase is becoming less linear. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store.  For corporate subscribers The Changing Path to Purchase: What It Means to Add Mobile to the Mix As mobile usage becomes ubiquitous, the path to purchase is becoming less linear. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.