eMarketer Daily - China Boasts World’s Largest Proximity Mobile Payments Market

The number of people in China using their phones to pay for goods and services at the point of sale more than doubled last year, and by 2020 almost half of all smartphone users will be making proximity mobile payments, eMarketer projects.

June 7, 2016  Send to a friend China Boasts World’s Largest Proximity Mobile Payments Market The number of people in China using their phones to pay for goods and services at the point of sale more than doubled last year, and by 2020 almost half of all smartphone users will be making proximity mobile payments, eMarketer projects. Read Article Can't wait to get your hands on predictive marketing? Getting buy-in for a new platform can be tough! We created How to Build a Business Case for Predictive Marketing to help walk you through the talk tracks for each executive. Download our ebook today to be armed with the discussion points you need to build a successful business case for predictive marketing. Slowing Growth Ahead for Worldwide Internet Audience By the end of 2016, more than 3.4 billion individuals worldwide will use the internet regularly, and over 72% will do so from a mobile device. Additionally, eMarketer estimates that one in every three people worldwide—nearly 2.5 billion—will be a mobile phone internet user this year. Read Article eMarketer Podcast: Behind the Numbers In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week's topics include dads and the sharing economy. Listen now. New Products Are the Top Digital Disruptor, Tech Execs Say More than a quarter of technology executives agree that new innovative products and services are the No. 1 source of digital disruption. Other key areas that present a challenge include new forms of customer engagement and business models, according to research. Read Article  For corporate subscribers Factors That Influence the Path to Purchase It's practically a given that the path to purchase has become more circuitous through the use of digital, and mobile in particular. There are many variables that influence behavior (and some that don't) while shoppers discover and learn about products that ultimately become purchases.  For corporate subscribers Teens Don't Mind Ads as Much as Millennials Do Derek White, CEO and president of Refuel Agency, spoke to eMarketer about how teens perceive mobile ads. An interview with: Derek White CEO and President Refuel Agency ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.