eMarketer Daily - In China, Many See an Increase in Value of Loyalty Programs

One-third of affluent internet users in China believe that loyalty programs have increased in value over the past year. And almost all of them say loyalty programs encourage them to spend more money.

June 3, 2016  Send to a friend In China, Many See an Increase in Value of Loyalty Programs One-third of affluent internet users in China believe that loyalty programs have increased in value over the past year. And almost all of them say loyalty programs encourage them to spend more money. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Are Mobile Users Returning to Apps After Trying Them Out? App marketers are focusing on engagement and retention, but are still faced with challenges, like getting users to engage with the app after they download it. According to research, less than a quarter of mobile app users worldwide will return to an app a day after first using it. Read Article eMarketer StatPack: Social Network Usage - Download Now Looking for usage and user demographics for Facebook, Twitter, Instagram, Snapchat, Pinterest and Tumblr? Download eMarketer's US Social Network Usage StatPack for over 50 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long. Receive my copy. Using First-Party Data to Boost Targeting, Content Optimization and Attribution Across Multichannel Marketing Efforts As the chief product officer at LiveRamp, now owned by Acxiom, Anneka Gupta is a primary decision-maker for all strategic and product enhancements made at the data onboarding services firm. She recently spoke with eMarketer about how marketers are activating their data for multichannel marketing today, and how such activation is proving critical for a variety of tactics including targeting, content optimization and measurement. Read Interview An interview with: Anneka Gupta Chief Product Officer LiveRamp  For corporate subscribers IoT Worldwide: Business Awareness and Investment Vary by Region Internet of things (IoT) technologies are seeing increased adoption around the world, but awareness and rates of uptake vary by region. Company goals on a region-by-region basis also differ. This brief provides a comparison of businesses’ awareness of, investment in and adoption of IoT.  For corporate subscribers What Motivates Consumers to Spend Less Time In-Store Morgan McAlenney, executive vice president of Digitail at shopper marketing agency The Integer Group, talks about what makes shoppers change their habits and what that means for brands. An interview with: Morgan McAlenney Executive Vice President, Digitail The Integer Group ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.