eMarketer Daily - Execs in Asia-Pacific Expect a Lot from On-Demand Customer Service

As connectivity in Asia-Pacific grows, so does the desire for on-demand customer service. And as executives employ such services, they expect, most commonly, to find improved customer service. More than two in five say they expect a benefit of on-demand customer service to be an uptick in consumer satisfaction.

June 24, 2016  Send to a friend Execs in Asia-Pacific Expect a Lot from On-Demand Customer Service As connectivity in Asia-Pacific grows, so does the desire for on-demand customer service. And as executives employ such services, they expect, most commonly, to find improved customer service. More than two in five say they expect a benefit of on-demand customer service to be an uptick in consumer satisfaction. Read Article eMarketer Roundup: Programmatic Marketplace - Download Now This year, over two-thirds of display ad spending will be transacted programmatically. Download eMarketer's latest Roundup for key trends, forecasts and interviews to help all parties in the programmatic ecosystem navigate the increasingly important landscape. Receive my copy. Interactive Content Is More Than Just an Attention-Grabber Not surprisingly, most content marketers in North America agree that interactive content grabs a reader's attention more effectively than static content. But, according to research, more engaging content also provides reusable value and many other benefits. Read Article eMarketer Podcast: Behind the Numbers In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week's topics include dads and the sharing economy. Listen now. Native Advertising and the Content Marketing Revolution Native advertising and content marketing are terms on many advertisers' and publishers' minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. François-Xavier Préaut, regional director of sales for Southern Europe at Outbrain, talked to eMarketer about the nature and importance of native advertising and the evolution of content marketing. Read Interview An interview with: François-Xavier Préaut Regional Director, Sales, Southern Europe Outbrain  For eMarketer PRO subscribers Publisher Insights Can Help Improve Brands' Native Video Efforts T Brand Studio, the brand marketing unit of The New York Times, explained to eMarketer how its content creators produce engaging native videos and why brands should not be afraid to hand over creative control to publishers. An interview with: Sebastian Tomich Senior Vice President, Advertising and Innovation T Brand Studio  For eMarketer PRO subscribers Millennials Drive the US Sharing Economy Sharing economy services such as Uber, Lyft and Airbnb have disrupted transportation and travel in recent years. eMarketer estimates 27.0 million US adults will participate in the sharing economy in 2016, accounting for 12.5% of adult internet users and 10.8% of the US adult population overall. And as in the case of most emerging digital behaviors, millennials are leading the adoption of these services. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.