eMarketer Daily - Female Instagram Users in Japan Are Engaged

The majority of female Instagram users in Japan say they do an equal amount of posting and browsing when on the social network. Meanwhile, almost none say they never post. Pictures shared on the social network are also leading to purchases.

June 2, 2016  Send to a friend Female Instagram Users in Japan Are Engaged The majority of female Instagram users in Japan say they do an equal amount of posting and browsing when on the social network. Meanwhile, almost none say they never post. Pictures shared on the social network are also leading to purchases. Read Article eMarketer Webinar: Mcommerce Trends for 2016 Are you taking advantage of larger screens, smoother buying experiences, better mobile search and context-driven discovery to optimize the shopping experience for your mobile consumers? Register for our complimentary webinar to learn the top mcommerce trends you need to know for 2016. Reserve my seat. Podcast: Upfronts, Newfronts and Live Video (Oh My) How has the upfront market, TV’s rite of spring, managed to survive all these years, despite the fact that it seems like an outmoded way of doing business? Because it still works for advertisers and broadcasters, says eMarketer analyst Patty Orsini. “And it could be because everybody just likes a good party.” Listen to episode 2 of our “Behind the Numbers” podcast for more on the upfronts and newfronts. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today B2B Firms Turn to Marketing Technology to Court Buyers Research suggests a growing number of B2B marketers rely on marketing technology tools to attract and retain customers. More than half of executive respondents in a study confirmed they already invest, or planned to invest, in tools like CRM, marketing automation and content management systems in 2016. Read Article  For corporate subscribers Online-to-Offline Commerce in China Finds Its User Base in Young, Educated Urbanites The growing online-to-offline (O2O) ecommerce sector has strong appeal for young, educated city-dwellers. These groups buy goods and services via O2O channels in higher percentages compared with other cohorts. In addition, a higher percentage of women make O2O purchases than do men. This brief defines and sizes the market of O2O consumers in China and points to some of their behavioral attributes.  For corporate subscribers Staples' Biggest CRM Challenge Is Data 'Validity' Jay Poropatich, senior director of digital marketing at Staples, discusses the office supplies retailer's customer relationship management (CRM) priorities. An interview with: Jay Poropatich Senior Director, Digital Marketing Staples ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.