Eight tips for getting the most out of a modest PPC budget

SEW | Daily Jun 15, 2016 On SEW today, Pauline Jakober shares eight different ways to help make the most of a limited paid search budget, including tips on scheduling, localisation, remarketing and exploring the Google Display Network. Today's Top Story Eight tips for getting the most from a modest PPC budget What to do when an account has a budget that may only support one or two clicks per day. by Pauline Jakober Mobile A handy guide to content marketing for mobile A responsive website is not a mobile strategy. Read more by Gerald Murphy PPC Four ways to adjust your SEO strategy for four-pack paid search ads The appearance of Google's SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. Read more by Ryan Johnson More News Google testing 'top rated' shopping ads format for "best" searches By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it doesn't stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them. Read more by Christopher Ratcliff Apple to introduce search ads to its App Store In what seems like a stark contrast to Apple's backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the... Read more by Tim Villanueva Web users think most outbound links are commercial [study] The majority of links are considered to be commercial in nature, according to new research. Read more by Chris Lake Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book