eMarketer Daily - Smartphone Ad Spending Continues to Rise in Japan

Advertisers in Japan will spend more than ¥454.2 billion ($3.75 billion) on smartphone ads in 2016, with the largest share of investments going to display ads. Ads encouraging users to re-engage with apps are also becoming popular.

June 15, 2016  Send to a friend Smartphone Ad Spending Continues to Rise in Japan Advertisers in Japan will spend more than ¥454.2 billion ($3.75 billion) on smartphone ads in 2016, with the largest share of investments going to display ads. Ads encouraging users to re-engage with apps are also becoming popular. Read Article eMarketer Webinar: Predictive Marketing and Analytics Many companies are moving toward predictive marketing and reaping the benefits. Are you up to speed for your business? Register for eMarketer's complimentary webinar to learn what marketers are doing with predictive models and what the ROI can look like. Reserve my seat. Marketers Rely on Visual Content for Social Platforms Marketing decision-makers say the success of image-focused social platforms like Instagram is encouraging a new focus on producing visual content like images and video. Visual content's high engagement rates are one key reason for the efforts, though many marketers say high production quality and compelling imagery are also requirements for success. Read Article eMarketer Podcast: Upfronts, Newfronts and Live Video In episode 2 of "Behind the Numbers," eMarketer's new podcast, hosts Bryan Yeager and Marcus Johnson are joined by analysts Patricia Orsini and Paul Verna for a wide-ranging discussion of the upfronts and the digital newfronts, and the re-emergence of live, streaming video. Listen now. B2B Marketers Must Step Up to Support Sales Under constant pressure to close deals and drive revenue, business-to-business (B2B) companies are turning to sales enablement strategies to improve the sales processes that move buyers through the path to purchase. B2B marketers focused on customer acquisition must work congruently with sales teams to turn prospects into customers. Read Article  For corporate subscribers Marketing Agility Starts at the Employee Level Casper's Terri Rockovich, vice president of acquisition, and Lindsay Kaplan, vice president of communications, talk about how the marketing team hires—and retains—the right talent for its fast-paced organization. An interview with: Terri Rockovich Vice President, Acquisition Casper  For corporate subscribers Predictive Analytics in B2B Marketing: Using Data Decisively, at Every Stage of the Funnel Predictive is a major buzzword in marketing technology right now. This report explores this technology, uncovering how business-to-business (B2B) brands use data to build predictive models to improve their tactics at all stages of the customer funnel. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.