What's The Value Of A Selfie?

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Newsletter | Thu 2nd Jun 2016   Remember back in 2013 when Facebook paid USD1bn for Instagram. At the time many marketing and investment experts called the acquisition wildly over-priced. It doesn't look like such a silly purchase now does it. With more than 400m users the photo sharing app is expected to make USD1.4bn in revenue this year, as it ramps up its tools for businesses and proves it's much more than the world's largest archive of selfies. We look at how essential it's become in this week's marketing newsletter. Elsewhere we analyse Twitter's focus on content and size up the trends in fashion tech. Ben Graham | Senior Reporter This Week on Pivotl Instagram Is Now Essential To Businesses One of the most-important social media platforms, Instagram, which Facebook acquired in 2013 for USD1bn, now counts more than 400m users, more than Twitter or Snapchat. It's also becoming increasingly essential for brands and businesses. Read more → Ben Graham  |  1st June 2016     More Insights Prioritising Content Is Potential Way Forward For Twitter Pity Twitter. Despite being one of the most popular social media sites in the world, with more than 300m monthly users worldwide and raking in more than USD2bn in annual revenue, it's still widely seen as underachieving, particularly in the context of being compared to Facebook.… Read more → Rhys Maliphant | 31st May 2016 Dress To Invest - 3 Trends Driving Fashion Tech While the fashion world is one still largely controlled through personal connection and major brands and retailer, tech is making an increasing impact on the space. From new ways of buying clothes, to new ways of trying them on, to whole new industries made possible by digital enterprise, it's become a seriously lucrative field, particularly for startups.… Read more → Rhys Maliphant | 2nd June 2016     Access More Insights   →   News Highlights Snapchat Overtakes Twitter In Daily Users Snapchat is living up to its reputation of high user engagement with Bloomberg reporting that the company now sees 150m active daily users. That figure is more than the 140m users it estimates interact with Twitter on a daily basis.… Read more → Facebook Starts Tracking Non-Users If you thought Facebook's data collection couldn't get any broader, think again – the social networking giant has now begun to target its ads at non-users in the EU.… Read more → Musicall.ly's Journey From Education To Live Streaming Music video-making app Musical.ly claims more than 100m users and is pushing into the live-streaming space, as rumours of a USD100m round circulate. Here, Business Insider looks at the company's pivot from an education startup to the latest teen-tech phenomenon.… Read more → Snapchat's Half Life Success Investor Mark Suster is seriously bullish about Snapchat's potential saying: "Snapchat is the biggest innovation in media right now and the biggest innovator in product design from a user perspective." Here he discusses the "half life" of social media content and why Snapchat is becoming such a threat to Twitter.… Read more → Reports and Briefings Insight Report – 'Whose Business Is It Anyway? – Disruptive Trends 2016' Fintech Innovation Report – Key Trends, Most-Important Deals And Leading Innovators Quarterly Deal Book – VC Funding Steady At USD18bn, But Cracks Appearing Access All Reports →   VC Deals Company: Smartkarma Investment: $4.7M Country:       Investors: Jungle Ventures             Wavemaker             Company: Clarity Money Investment: $2.5M Country:       Investors: Undisclosed                   Company: ClearTax Investment: $2M Country:       Investors: FF Angel             Sequoia Capital             Company: TransferWise Investment: $26M Country:       Investors: Andreessen Horowitz             Valar Ventures               Access All Deals   →   M&A Deals Company: Demandware Price: $2.8B Country:       Buyers: Salesforce                   Company: Marketo Price: $1.79B Country:       Buyers: Vista Equity Partners                     Access All Deals   →     Download this monthi's Pivotl IQ Dealbook Report       Harry Sholto Thompson Commercial Manager harry.thompson@pivotl.com   Tom O'Meara Editorial Director editorial@pivotl.com

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