eMarketer Daily - Slow, Steady Smartphone User Growth in Japan

From April 2014 to April 2016, the share of mobile phone users who have a smartphone has climbed from 56.5% to 64.9%. But uptake in other countries has been faster.

June 10, 2016  Send to a friend Slow, Steady Smartphone User Growth in Japan From April 2014 to April 2016, the share of mobile phone users who have a smartphone has climbed from 56.5% to 64.9%. But uptake in other countries has been faster. Read Article eMarketer Webinar: Mcommerce Trends for 2016 Are you taking advantage of larger screens, smoother buying experiences, better mobile search and context-driven discovery to optimize the shopping experience for your mobile consumers? Register for our complimentary webinar to learn the top mcommerce trends you need to know for 2016. Reserve my seat. How to Make Multichannel Marketing Work As consumers spend more time across a broader number of devices and channels, the case for multichannel marketing has never been clearer. But few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work. Read Article eMarketer Podcast: Behind the Numbers In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week's topics include dads and the sharing economy. Listen now. Marketing in China: How Brands Can Impress Millennial Consumers Julien Lapka, co-CEO of brand and cultural consultancy Flamingo Shanghai, spoke to eMarketer about young adults’ activities—digital and otherwise—in China, and their attitudes about marketing. Read Interview An interview with: Julien Lapka Co-CEO Flamingo Shanghai  For corporate subscribers Facebook Is a Big Player in Thailand, but Line Maintains a Presence As in almost every country, Facebook is a dominant player in Thailand's social media landscape. eMarketer expects the platform's penetration rate will near 70% of internet users in the country this year. However, Thailand is one of a handful of markets in which mobile messaging app Line has a sizeable user base, and the company has indicated that it will not cede market share without a fight.  For corporate subscribers Teens May Not Be as Addicted to Mobile Devices as They Claim Teens may be addicted to mobile devices—or they may not. Michael Robb, director of research at Common Sense Media, discusses the nuances of his firm's survey on the topic. An interview with: Michael Robb Director of Research Common Sense Media ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.