eMarketer Daily - WeChat Is China’s Most Popular Chat App

As of March 2016, mobile messaging app WeChat had 762 million users globally, according to parent company Tencent, making it one of the most popular chat apps in the world. Nowhere is that popularity greater than in WeChat’s home country of China.

June 9, 2016  Send to a friend WeChat Is China’s Most Popular Chat App As of March 2016, mobile messaging app WeChat had 762 million users globally, according to parent company Tencent, making it one of the most popular chat apps in the world. Nowhere is that popularity greater than in WeChat’s home country of China. Read Article [Webinar] Best Practices for Browse Abandonment If you're looking for incremental revenue streams that will help you reach your holiday goals, it's time to consider adding browse abandonment to your email marketing mix. Strategic browse abandonment emails re-engage site shoppers through personalized messages. Register Now. US Mothers Are Checking Facebook More Often This year, US mothers are checking Facebook more times each day than they did in prior years, research found. In fact, they’re checking the social media site an average of 10.1 times daily. Read Article eMarketer Podcast: Upfronts, Newfronts and Live Video In episode 2 of "Behind the Numbers," eMarketer's new podcast, hosts Bryan Yeager and Marcus Johnson are joined by analysts Patricia Orsini and Paul Verna for a wide-ranging discussion of the upfronts and the digital newfronts, and the re-emergence of live, streaming video. Listen now. What Trends Are Marketers Trying This Year? US marketers are interested in trying several marketing trends this year, according to research. More than half said they are drawn to personalized and intent-based marketing. Read Article  For corporate subscribers US Holiday Shopping Preview 2016: Absorbing the Lessons of 2015 Retail ecommerce grew rapidly in the 2015 holiday season, in contrast to the tepid growth shown by retail overall. This report reviews what happened in 2015 and makes early predictions for the 2016 holiday season.  For corporate subscribers TMBI Gives Insight on How Native Video Gets Watched Trusted Media Brands Inc. (TMBI), formerly known as the Reader's Digest brand, spoke with eMarketer about how new consumers of the brand are younger and more inclined to engage with the platforms it has created. An interview with: Rich Sutton Chief Revenue Officer Trusted Media Brands Inc. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.