eMarketer Daily - Mobile Messaging Users in Vietnam Choose Homegrown Zalo

About eight in 10 smartphone users in Vietnam have the messaging app Zalo installed on their phone, making the Vietnamese-created app the most popular in the category. Facebook Messenger is not far behind.

June 29, 2016  Send to a friend Mobile Messaging Users in Vietnam Choose Homegrown Zalo About eight in 10 smartphone users in Vietnam have the messaging app Zalo installed on their phone, making the Vietnamese-created app the most popular in the category. Facebook Messenger is not far behind. Read Article eMarketer Roundup: Programmatic Marketplace - Download Now This year, over two-thirds of display ad spending will be transacted programmatically. Download eMarketer's latest Roundup for key trends, forecasts and interviews to help all parties in the programmatic ecosystem navigate the increasingly important landscape. Receive my copy. Smartphone Owners Wait Years to Replace Handsets A strong majority of smartphone users wait two years or longer to upgrade their handset, according to June 2016 polling. Nearly half wait at least three years between upgrades—even putting upgrades off until their phone breaks. Read Article eMarketer Podcast: Behind the Numbers In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. Episode one covers dads and the sharing economy. Listen now. US Marketers Push Personalization Most on Email, Websites With increasing access to marketing data, practitioners are able to refine their personalization efforts more and more. And well over half of US marketers are carrying this out through their emails and websites, according to research. Read Article  For eMarketer PRO subscribers Affluent US Consumers Are Thrifty, Not Spendthrifts With this year's political campaigns featuring daily denunciations of "the 1%," it is easy to imagine US affluents lounging on yachts while plotting their next ostentatious purchase. As a reality check, this brief offers a reminder that upper-income people in the US tend to be careful with their money and are unlikely to do a lot of splurging on major luxuries.  For eMarketer PRO subscribers HealthTap Views Facebook Messenger as a Content Distribution Channel Steijn Pelle, co-founder and chief operating officer of on-demand health consultation company HealthTap, speaks to eMarketer about Facebook Messenger's potential and its limitations. An interview with: Steijn Pelle Co-Founder and Chief Operating Officer HealthTap ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.