eMarketer Daily - In India, Younger Gamers Choose Multiplatform Gaming

Nearly three-quarters of mobile gamers in India ages 15 to 20 play games on multiple platforms, while most older users are restricted to mobile play. Other research also suggests older players play less often.

June 21, 2016  Send to a friend In India, Younger Gamers Choose Multiplatform Gaming Nearly three-quarters of mobile gamers in India ages 15 to 20 play games on multiple platforms, while most older users are restricted to mobile play. Other research also suggests older players play less often. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Ad Blocking to Jump by Double Digits This Year Ad blocking in the US will continue to cause headwinds for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year, that figure will grow another 24.0% to 86.6 million people. Read Article eMarketer Podcast: Upfronts, Newfronts and Live Video In episode 2 of "Behind the Numbers," eMarketer's new podcast, hosts Bryan Yeager and Marcus Johnson are joined by analysts Patricia Orsini and Paul Verna for a wide-ranging discussion of the upfronts and the digital newfronts, and the re-emergence of live, streaming video. Listen now. How Do Readers Find News About the Presidential Campaigns? Much referral traffic to news articles about US presidential candidates is internal, according to data on worldwide visits between November 2015 and May 2016. Indeed, 40% of total referral traffic was from users who arrived at a post by clicking a link from somewhere else on the publisher's site. Read Article  For eMarketer PRO subscribers For Back to School, the Customer Is More Important than the Product Jem Ripley, managing director of retail vertical at digital agency SapientNitro, talks about what retailers can expect this back-to-school season and how to put the customer first. An interview with: Jem Ripley Managing Director, Retail Vertical SapientNitro  For eMarketer PRO subscribers Many US Millennials Find Digital Video Ads Annoying Most digital video viewers realize that video advertisements are a necessary evil, especially when it comes to free or cheap content. Viewers may not enjoy the ads, but they tolerate them. Recent research looked at how US millennials feel about digital video ads and found that their level of patience likely depends on the type of ad being viewed. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.