eMarketer Daily - B2B Marketing Automation Users Split on Benefits in Japan

About six in 10 business-to-business (B2B) marketers in Japan agree that marketing automation is beneficial, according to January 2016 research. The biggest reason to use such technologies is to help visualize the results of sales and marketing promotions.

June 17, 2016  Send to a friend B2B Marketing Automation Users Split on Benefits in Japan About six in 10 business-to-business (B2B) marketers in Japan agree that marketing automation is beneficial, according to January 2016 research. The biggest reason to use such technologies is to help visualize the results of sales and marketing promotions. Read Article eMarketer Webinar: Predictive Marketing and Analytics Many companies are moving toward predictive marketing and reaping the benefits. Are you up to speed for your business? Register for eMarketer's complimentary webinar to learn what marketers are doing with predictive models and what the ROI can look like. Reserve my seat. Consumers to Brands: Don't Monitor My Product Usage More than half of US mobile users are worried about brands tuning in to when and how often they use their products. Smartphones, TVs and alcohol raised the most concern about potential tracking, according to research. Read Article eMarketer Podcast: Upfronts, Newfronts and Live Video In episode 2 of "Behind the Numbers," eMarketer's new podcast, hosts Bryan Yeager and Marcus Johnson are joined by analysts Patricia Orsini and Paul Verna for a wide-ranging discussion of the upfronts and the digital newfronts, and the re-emergence of live, streaming video. Listen now. Marketing in China: No Longer Copycats, Startups Are Now Innovators Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, spoke to eMarketer about digital innovations in China and how the country could one day become a global digital technology leader. Read Interview An interview with: Doug Pearce CEO, Greater China Omnicom Media Group (OMG) Greater China  For corporate subscribers Female Users Account for Two-Thirds of Instagram's US Daily Audience More than one in four people in the US will use Instagram regularly this year, making it the second most popular social network in the country after Facebook. According to recent research, women are more active than men on Instagram and prefer the platform more than other social networks for engaging with brand content.  For corporate subscribers Native Advertising Unites Brands, Publishers and Agencies Matt Trotta, vice president of agency relationships at BuzzFeed, explains how brand-publisher interactions are now more symbiotic. An interview with: Matt Trotta Vice President, Agency Relationships BuzzFeed ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.