55% of Google users still don't recognise Paid Ads

SEW | Daily Aug 12, 2016 Today on SEW, Graham Charlton takes a look at the latest research from Varn revealing that since the many recent changes to Google's SERPs, 55% of users now don't know the difference between Paid and Organic links. Today's Top Story 55% don't recognise paid ads in Google SERPS: stats I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads. by Graham Charlton Content Five ways to quantify relevance in content marketing Relevancy, relevancy, relevancy; it's the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify this? Can you determine just how relevant you are, and how you can improve it? Read more by Michael Hewitt Mobile Five absolutely vital elements for mobile SEO success Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Read more by Mike Le SEO 11 SEO myths to forget in 2016 You may be surprised at how common some SEO myths still are in 2016, so it's definitely time to leave them behind. Read more by Tereza Litsa Social Integrating CRM with social: how advocates are built If you're looking to build brand advocates, integrate your CRM and social data to ensure you don't overlook great customers who may have small followings. ... Read more by Dave Evans More News Facebook begins thwarting ad blockers Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world's largest social network isn't waving the white flag on desktop ad blocking. Read more by Al Roberts Is Donald Trump's earned media hurting his brand? The 2016 US election features a presidential candidate like no other. Read more by Al Roberts As Google AMP appears in organic mobile results, some see lower CTRs Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. Read more by Al Roberts Latest Report The State of Digital – Shift London 2016 report In May 2016, more than 500 marketers attended the inaugural Shift London conference. The two-day event featured more than 50 speakers at a total of 40 sessions, and welcomed marketers from all over the world. This report distils some of the key takeaways of the event into one guide, courtesy of ClickZ Intelligence.   Free Download     →   Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book