eMarketer Daily - Huawei, Oppo Rise in China's Smartphone Market as Xiaomi Tumbles

A year ago, Xiaomi was shipping more smartphones in China than any other brand. But by Q2 of this year, Huawei had pulled ahead into first place, with Oppo close behind—as Xiaomi reportedly shipped substantially fewer devices.

August 26, 2016  Send to a friend Huawei, Oppo Rise in China's Smartphone Market as Xiaomi Tumbles A year ago, Xiaomi was shipping more smartphones in China than any other brand. But by Q2 of this year, Huawei had pulled ahead into first place, with Oppo close behind—as Xiaomi reportedly shipped substantially fewer devices. Read Article Register: Online Holiday Shopping Forecast and Trends 2016 How long will the ecommerce holiday shopping season be this year? What role will mobile, augmented reality and conversational commerce play? Get answers to these questions and more in eMarketer's annual Online Holiday Shopping Forecast and Trends webinar. Reserve my seat. Facebook Referrals to Media Sites Decline on the Desktop US media publishers like Yahoo, Gannett and NBC Universal have seen a decrease in Facebook desktop visits during Q2 2016 compared to the previous quarter, research indicates. But this decline may not be all that surprising: The use of Facebook on a mobile device has skyrocketed over the past few years. eMarketer estimates that two-thirds of the average US adult's daily Facebook time occurs via mobile this year. Read Article Download: Loyalty Marketing - Creating Stickiness in a Distracted World Mobile is changing loyalty marketing by raising expectations of immediacy and consistency across channels. Download eMarketer's report to learn the latest trends in loyalty programs and the ways in which loyalty marketers are communicating with mobile customers. Receive my copy. How NowThis Approaches the 24-Hour News Cycle and Distributed Social Content Social media has changed the way people pay attention to news and the formats by which it is consumed, according to Eric Hippeau, co-founder of video news provider NowThis News, which operates on social media platforms, and managing partner at Lerer Hippeau Ventures. eMarketer spoke with Hippeau about disrupting the 24-hour news cycle, in advance of his presentation at eMarketer Attention! 2016. Read Interview An interview with: Eric Hippeau Co-Founder NowThis News Test Your Knowledge of Programmatic Video We've created a quiz on the latest programmatic video advertising trends so you can see how you stack up to other eMarketer readers—and download a free report on programmatic ads at the end! Take the Quiz  For eMarketer PRO subscribers For GoDaddy, Social Media Marketing Expands Search Reach GoDaddy's director of digital advertising Renee Dornan and senior director of marketing Stacie Hull spoke with eMarketer about how social advertising strengthens the domain registrar's search advertising efforts. An interview with: Renee Dornan Director, Digital Advertising GoDaddy  For eMarketer PRO subscribers US Smartphone Users Who Have Downloaded Pokémon Go, by Age Whether Pokémon Go becomes a long-term obsession or a short-term fad, it has captured the attention of the young, and some of the not-so-young. Forty-eight percent of smartphone users between ages 18 and 29 have downloaded the app, and 17% are considering it, according to an MGH survey. A third of smartphone users ages 30 to 44 have either downloaded the game or are thinking about it. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.