eMarketer Daily - Large Increases in Time Spent on Line, Instagram in Japan

Over 50% of Line users in Japan said they were spending more time on the service than last year, while just 11% said the time they spent there decreased over the same period. Instagram users were even more likely to have increased time spent on the social network.

August 30, 2016  Send to a friend Large Increases in Time Spent on Line, Instagram in Japan Over 50% of Line users in Japan said they were spending more time on the service than last year, while just 11% said the time they spent there decreased over the same period. Instagram users were even more likely to have increased time spent on the social network. Read Article Register: Online Holiday Shopping Forecast and Trends 2016 How long will the ecommerce holiday shopping season be this year? What role will mobile, augmented reality and conversational commerce play? Get answers to these questions and more in eMarketer's annual Online Holiday Shopping Forecast and Trends webinar. Reserve my seat. Measuring Video Ad Effectiveness Across Platforms Measuring effectiveness across devices and content platforms is not a one-size-fits-all endeavor. Key performance indicators can vary widely by advertiser, device, campaign objective and even daypart. But at some point, most marketers need to take stock of completion and clickthrough rates. Read Article Quiz: Test Your Programmatic Video Marketing Know-How Programmatic advertising accounts for more than half of US digital display ad spending. Take eMarketer's quiz to measure your knowledge of the programmatic industry and receive a complimentary report upon completion. Take me to the quiz. Made possible by PulsePoint. Why Lead Generation Matters to B2B Marketers Research suggests B2B marketers use lead generation programs not only to help increase their volume of potential leads, but also to help better segment and target prospects. Many also emphasize the importance of getting quality leads over quantity. Read Article  For eMarketer PRO subscribers The Majority of Millennials Actively Ignore Ads US millennials are a highly coveted consumer group among advertisers, but they're known for being particularly discerning when it comes to advertising. They're not only driving the usage of ad blockers, but actively tuning out ads, according to recent research.  For eMarketer PRO subscribers OmniVirt Combines Virtual Reality Experiences with Digital Display Advertising Michael Rucker, co-founder and COO of OmniVirt, a cross-platform virtual reality ad platform, talks about how his company is working to bring its virtual reality content to standard digital display ads. An interview with: Michael Rucker Co-Founder and COO OmniVirt ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.